At this year’s Detroit Auto Show, Ford introduced the Mustang EcoBoost RTR, a factory-built performance model aimed at giving EcoBoost enthusiasts a unique option. But is it a smart move?
A Factory-Built RTR
The Mustang RTR has traditionally been an aftermarket package, but this time it’s coming directly from Ford. The RTR will now be a regular production model and promises to be “accessible” and “fun”, according to Vaughn Gittin Jr.
However, pricing is a concern. The 2024 EcoBoost Performance Package was nearly $50,000, and at that price, many buyers opted for the V8-powered GT instead. Will the RTR suffer the same fate?
What Does the RTR Offer?
Here’s what we know so far:
- Brembo brakes and RTR exterior design features
- Anti-lag system to improve turbo performance
- Some Dark Horse parts (unspecified)
One key question: Will it have a manual transmission? The new EcoBoost only comes with an automatic, and bringing back the manual could boost appeal.
Power and Pricing
Ford hasn’t shared power figures or pricing yet. It’s likely the RTR will have a slight power bump, but it’s unclear if it will be enough to justify its cost. Given that the 2024 EcoBoost Performance Package was discontinued, the RTR may fill that gap in 2025.
Is It Worth It?
The success of the EcoBoost RTR hinges on two things:
- Pricing – If it’s over $50,000, it’ll struggle.
- Manual Transmission – Enthusiasts want it back.
The biggest challenge for the Mustang RTR is pricing. If the new RTR comes in at around $50,000 or higher, many buyers may struggle to justify choosing a turbocharged four-cylinder over a V8-powered Mustang GT. After all, part of the Mustang’s appeal has always been its powerful, throaty V8 engine.
There’s certainly a niche market for the EcoBoost Mustang—buyers who prioritize fuel efficiency or prefer a lighter front end for better handling. However, at that price point, most enthusiasts will likely still lean toward the GT.
Is the Mustang EcoBoost RTR a Good Idea?
The idea of a factory-built RTR Mustang is exciting, especially for fans of the brand. The unique styling, performance upgrades, and anti-lag system will undoubtedly make the EcoBoost RTR stand out. However, the success of this model will heavily depend on two factors: pricing and the availability of a manual transmission.
If Ford can keep the price reasonable and reintroduce a manual option, the RTR could be a hit. But if it ends up being another expensive EcoBoost package with limited appeal, it’s hard to see it gaining traction in a market that loves V8 power.
