Toyota South Africa Motors (TSAM) recently hosted its annual State of the Motoring Industry (SOMI) event, unveiling an array of new vehicles and sharing insights into the company’s future plans. The event provided a comprehensive overview of Toyota’s current position, upcoming models, and strategic direction for 2025.
The SOMI 2025 event, organized by TSAM, served as a platform to showcase Toyota’s latest developments and future projections. Attendees were treated to a display of both current and upcoming models, reflecting Toyota’s commitment to innovation and excellence in the automotive industry.
Showcasing the Present and Future Lineup
Upon arrival, guests were greeted by a uniquely wrapped Hilux, symbolizing Toyota’s connection to DIY enthusiasts and outdoor adventurers.
The event featured the 2025 Corolla Cross, a model that has garnered significant attention in South Africa. Additionally, Toyota showcased the hydrogen-powered Mirai and the fully electric bZ4X, highlighting the company’s advancements in alternative energy vehicles.
The display also included the current generation Fortuner, the RAV4 plug-in hybrid, and race cars from the GR Cup series, such as the GR Corolla and GR86. These models underscore Toyota’s diverse portfolio, catering to a wide range of consumer preferences.
Business Insights and Market Performance
TSAM’s CEO, Andrew Kirby, provided an overview of the company’s performance. In 2024, just over 515,000 passenger and commercial vehicles were sold, a slight decrease from the projected 540,000 units. This shortfall was attributed to economic factors that did not improve as anticipated.
The best-selling models included the Starlet, Corolla Cross (with 46% being hybrid variants), and the Fortuner in the SUV segment. In the commercial vehicle category, the Hilux led sales, with significant contributions from the Land Cruiser and vehicles sold to the taxi industry.
Unveiling Upcoming Models for 2025
Toyota announced several exciting models set to launch in 2025:
- GR Yaris: Enhanced with more power, improved suspension, and refined aesthetics, this model aims to deliver a sportier driving experience.
- Hilux Legend 55: Scheduled for a mid-year release, this iteration of the Hilux features design enhancements and updated features, continuing its legacy of reliability and performance.
- Lexus LX700h: This premium SUV boasts a 3.5-litre turbocharged V6 engine producing 260kW and 650Nm. Available in SE and Overtrail variants, it offers luxury features such as seat massage functions and advanced off-road capabilities.
- Lexus GX: Making its debut in South Africa, the GX combines luxury with ruggedness, appealing to premium SUV buyers seeking a blend of comfort and capability.
